Graphic Design, Advertising Layouts, Publications and Websites
Theatre Slides
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Advertising Options:

How do I decide what kind of advertising will be the most effective?

Each business is different. Here are some things you might consider in deciding what kind of advertising plan you want to use.

First, Ask WHO is your market? Age has a lot to do with it, for instance: families may be more likely to see a theatre slide than the elderly. So, if you are advertising to the local community and your target market is in their teens, or up through middle age a theatre slide might be a good way to go. Once your slide is prepared it can advertise month after month for a much lesser cost than say, a publication ad.

But what if your market is the elderly and they don't usually go to the theatre? You might want to consider the types of magazine they like, or TV slides on the local TV station if your market is local. What organizations are they affiliated with and do those organizations have newsletters with reasonable ad rates? Brochures can be placed in doctor's offices, the library and the hospital waiting room.

How about mailing houses? They keep demographics and addresses of various markets. Stuffers in magazines or newspapers might be another way to go. You do the layout and printing, then deliver the printed flyers to their office where they stuff them and send them out.

How do I make a decision that fits in my budget?

Ad layout costs are usually the lesser portion of your investment because it is a one-time charge. So you will want to compare not only ad layout costs, but display costs. You want to compare your costs in the long-run. Display costs are monthly costs and can add up fast. So even if you pay a bit more than you originally wanted for the ad layout or website, that cost won't come again like the display costs will. Here are some comparisons.

Magazine Publication Ads: Depending on the magazine and its circulation, publication ads can run anywhere from $700.00 - 35,000.00 for a one-time exposure. Some folks can't afford to advertise using a large ad with an order form in a publication magazine, but can afford to place a small ad leading people to the website. However, specialized magazines belonging to organizations of which you are a member might be quite affordable.

Ads for local publications are also quite affordable. These may include include maps, placemat ads in restaurants, high school posters that include local ads, newspaper and phone book ads.

Website advertising:
The website will display everything you have to offer. Space is virtually unlimited. It has a potential for worldwide exposure. You have the ability to take orders or simply lead folks to contact you. You can take orders through an order form or a shopping cart. Once your website is set up, unless your inventory changes often, it is there forever. Maintenance or updates may need to be done periodically, but your initial ad investment is in the setup, unlike a publication ad where you can pay much more than for a website and it is only shown for one month, and then gone.

Monthly display costs will be your website space, (as little as $14.99 mo.), your website URL (website name) which can run as little as $14.99 year. If you have a shopping cart you will have charges from your bank as well, through using your ordering and payment system.

If you should want a website but cannot afford the cost you might want to start out with a one-page flyer website page, which can be expanded as your advertising budget grows.

Theatre Slides:
If your market is local this might be good exposure for you.
Theatre slides can also be sent to local TV stations who use them in a slide show.

Magnetic Signs: These are great to place on your automobile or work truck. Smaller ones can be made the size of bumper stickers or business cards for promotional gifts. They are reasonable cost and do generate interest. Like theatre slides, they should be simple to be read quickly and include a phone number and possibly a website.

Brochures, Posters and Flyers:
Again, consider your market. If it is local, and there are certain places your market gathers you may get some good exposure this way. Once your printing is done there are no more display costs.

If you are not already, you might consider becoming a member of your local Chamber of Commerce. They may offer to do a write-up about your business in their newsletter and all ow you to place your brochures and business cards in their office. They also may have a reasonable price for placing an ad or a flyer in the Chamber newsletter.

Some towns and cities hold a business showcase each year to promote local businesses. You can set up a display at shows or get a booth. You would certainly want some brochures, flyers or posters available as well as your business card to hand out at such events. Involvement with the community helps to get you and your product known.

You can save money by mailing flyers along with your product to customers who order. This can be a great way to avoid postage costs and reach your target market with other products you have to offer.

Mailing houses can be expensive mostly because of postage costs, but they have demographics for specific markets and addresses that you may not have, and they do all the labeling and mailing for you. You pay according to number to be sent and area to be covered.

Business Cards:
Business cards can be bright and colorful, printed on both sides, or even doubled or tripled in width or height and folded. They can have lots of photos and design, just like any other ad. No matter what other method or methods of advertising you choose, the business card is something you always need to have on hand, and they are one of the least expensive types of ads you can do. Once your design is done you only need to keep them printed up.

How do I decide what I can afford?
After you have considered display costs compared to exposure for your market, consider the following;

1. How many customer orders it will take to pay for your advertising investment? Your layout is only a one-time fee, but the display fees can come every month or with every advertisement exposure.

2. A website will take time to grow, but your other advertising costs can be cut by using smaller ads and leading people to your website. Your online search engine exposure will grow in time but your monthly costs will remain small. You will then have money to work with for other advertising methods. You also might want to make money with your website by leading visitors to other websites. For instance, a consulting business for florists might want to promote the florist shops they service with their location and contact info. and a link to their webite. Each florist in the system might pay a small monthly fee for this service. These can add up to a nice bit of residual income for the website owner.

NOTE: Remember, the images you have prepared for use in the first ad layouts will be available to use in future ad layouts, which will save you on design time for your next project. So take a good deep breath, and take your advertising goals a step at a time. With each little step you should see results that will help you take the next one while remaining financially stable.

Can we have this tomorrow?
Quality design may take several layout ideas stemming from one basic idea and set of photographs. After the first draft is finished, or several layout ideas, I will need for you to go over the drafts and choose which layout or parts of different layouts you would like to blend to make your final draft. The final draft must then be approved by you before printing, and then there's the printing time, so you had better give yourself some time for this.

Can you do long-distance work?
NO PROBLEM! Though I would love to meet with you personally, we can do everything we need to do over the phone, through e-mail and through the web. I can send you layouts to approve or change by way of e-mail or can display them on a website page. I can send final products, CD Rom and print-outs through the mail. You can set up printing in your area and I can prepare the files in the formats that your printer requests.

How do you bill?
Some projects carry a flat fee for the job, such as for One-Page Websites and Custom Business Card designs. Most hourly projects are billed at an estimated 50% down payment at the start of the project and the balance upon completion. Large projects can be billed in monthly payments. Standard websites have a $500.00 deposit and are billed as the work is completed thereafter.

All invoices detail the work accomplished and how long each task took. Balance is due at the completion of each stage of the work or when a project is finished unless other arrangements have been made. Monthly payments for large projects are possible. Call and talk with me.

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Phone: (719) 510-5959


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